Age and Gender How Marketers Target Kids:"Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000."
Reasons that children are prime targets: *Smaller family size *Duel incomes *Older parents- more disposable income *Guilt of stressed out, time crunched parents, material goods make up for the time that they are not bonding
"Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future." Gender Representation in Tobacco and Alcohol Advertising: Advertising focuses their products on either males or females simply by their wording of a line or the design of their product.
Bud_comp._pic..jpg
http://fall1022.wikispaces.com/Mike+Bollinger+Budweiser "The power of advertising is in its ability to manipulate people, turning them into unconscious and addicted consumers, while they continue to deny that they could ever be affected by the messages of such positive brands."
How Marketers Target Kids: "Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000."
Reasons that children are prime targets:
*Smaller family size
*Duel incomes
*Older parents- more disposable income
*Guilt of stressed out, time crunched parents, material goods make up for the time that they are not bonding
"Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future."
Gender Representation in Tobacco and Alcohol Advertising: Advertising focuses their products on either males or females simply by their wording of a line or the design of their product.
http://fall1022.wikispaces.com/Mike+Bollinger+Budweiser
"The power of advertising is in its ability to manipulate people, turning them into unconscious and addicted consumers, while they continue to deny that they could ever be affected by the messages of such positive brands."