Emotions are arguably defined as bodily changes, together with mental change, influencing one's decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior. Advertisement is full of appeals. I believe there is hardly any advertisement, which has not appeals to make.
General appeals include featuring product, drives & instincts (needs), motives, emotions, roles, personality traits, values, traditions, attitudes, beliefs and knowledge. An emotion is one of the best appeals in advertising. It means product advertising appealing to emotional desires rather than logic, economy or utility.
Here are some examples of emotions that are catered to viewers in different advertisements.
Fear, hope, anxiety, love, distress, surprise, guilt, shame, interest, excitement, joy, anger, disgust, contempt or loathing, sadness, happiness, amusement, peacefulness, grief, sorrow, trust, anticipation, depression, envy, frustration, sympathy, loneliness, embarrassment, horror, dread, awe.
What emotion does this create in you while looking at this? Advertisements such as this against verbal abuse are a perfect example of how advertisments invoke emotions.
An advertisment used to let people know the extent of how serious getting tested for HIV and AIDS is.
Emotions are arguably defined as bodily changes, together with mental change, influencing one's decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior. Advertisement is full of appeals. I believe there is hardly any advertisement, which has not appeals to make.
General appeals include featuring product, drives & instincts (needs), motives, emotions, roles, personality traits, values, traditions, attitudes, beliefs and knowledge. An emotion is one of the best appeals in advertising. It means product advertising appealing to emotional desires rather than logic, economy or utility.
Here are some examples of emotions that are catered to viewers in different advertisements.
Fear, hope, anxiety, love, distress, surprise, guilt, shame, interest, excitement, joy, anger, disgust, contempt or loathing, sadness, happiness, amusement, peacefulness, grief, sorrow, trust, anticipation, depression, envy, frustration, sympathy, loneliness, embarrassment, horror, dread, awe.
Unsweetened Truth