General Motors Corp tied up Chevrolet in America as an " American Revolution." The same GM has introduced Chevrolet in India weaving all Indian traditions under campaign of " I am Chevrolet". Vinay Dixit, vice-president, marketing, sales & after sales, GM, says, "The whole idea of the 'I am Chevrolet' campaign is to make the brand culturally relevant so that it meets the need of the Indian market."
The emotional advertisement improves brand's impression, personality and value with feelings. Here are some dashing examples in Indian scenario. The 'Josh' machine campaign gave a young-at-heart image for high brand recall to Ford Icon.
While 'Youthful Individuality' is the soul of Levi's brand which defined universal values, Originality, self-confidence, integrity.
Titan had launched range of watches most suited to personality and attitude of the person. In the advertisement wherein the father and the younger daughter gift a Titan watch to the elder daughter on the occasion of her marriage.
Raymond (woolen and worsted textiles) is uniquely positioned as a brand that addresses the innate need of men to look good and at the same time possess strength of character. This emphasis on human values creates a warm emotional link with consumers- the essence of 'The Complete Man'.
THE ICICI Prudential Advertisement brings out the emotional appeal of the husband and wife and therefore is able to move consumers into considering the Brand seriously.
General Motors Corp tied up Chevrolet in America as an " American Revolution." The same GM has introduced Chevrolet in India weaving all Indian traditions under campaign of " I am Chevrolet". Vinay Dixit, vice-president, marketing, sales & after sales, GM, says, "The whole idea of the 'I am Chevrolet' campaign is to make the brand culturally relevant so that it meets the need of the Indian market."
The emotional advertisement improves brand's impression, personality and value with feelings. Here are some dashing examples in Indian scenario. The 'Josh' machine campaign gave a young-at-heart image for high brand recall to Ford Icon.
While 'Youthful Individuality' is the soul of Levi's brand which defined universal values, Originality, self-confidence, integrity.
Titan had launched range of watches most suited to personality and attitude of the person. In the advertisement wherein the father and the younger daughter gift a Titan watch to the elder daughter on the occasion of her marriage.
Raymond (woolen and worsted textiles) is uniquely positioned as a brand that addresses the innate need of men to look good and at the same time possess strength of character. This emphasis on human values creates a warm emotional link with consumers- the essence of 'The Complete Man'.
THE ICICI Prudential Advertisement brings out the emotional appeal of the husband and wife and therefore is able to move consumers into considering the Brand seriously.