How Marketers Target Kids: Advertising companies are putting more money into advertisements towards children from "$100 million in 1990 to more than $2 billion in 2000." "Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future." http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm
Gender Representation in Tobacco and Alcohol Advertising: Advertising is focuses their products on either males or females simply by their wording of a line or the design of their product. This website specifically looks at cigarettes and the way that one brand is advertised differently to males and differently to females. Advertising also plays into couples with alcohol and sexuality. "The power of advertising is in its ability to manipulate people, turning them into unconscious and addicted consumers, while they continue to deny that they could ever be affected by the messages of such positive brands."
How Marketers Target Kids: Advertising companies are putting more money into advertisements towards children from "$100 million in 1990 to more than $2 billion in 2000."
"Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future."
http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm
Gender Representation in Tobacco and Alcohol Advertising: Advertising is focuses their products on either males or females simply by their wording of a line or the design of their product. This website specifically looks at cigarettes and the way that one brand is advertised differently to males and differently to females. Advertising also plays into couples with alcohol and sexuality.
"The power of advertising is in its ability to manipulate people, turning them into unconscious and addicted consumers, while they continue to deny that they could ever be affected by the messages of such positive brands."
http://www.rsingh.net/gender/