Recent Changes

Raymond (woolen and worsted textiles) is uniquely positioned as a brand that addresses the innate need of men to look good and at the same time possess strength of character. This emphasis on human values creates a warm emotional link with consumers- the essence of 'The Complete Man'.
THE ICICI Prudential Advertisement brings out the emotional appeal of the husband and wife and therefore is able to move consumers into considering the Brand seriously.
http://www.freewebs.com/amortensia/changingperceptions2.htm

http://fall1022.wikispaces.com/Mike+Bollinger+Budweiser
"The power of advertising is in its ability to manipulate people, turning them into unconscious and addicted consumers, while they continue to deny that they could ever be affected by the messages of such positive brands."
http://www.rsingh.net/gender/

References
Nov. 2011. From http://www.yadayadamarketing.com/resources/definitions-of-common-advertising-terms/#.
(n.d.) Gender representation in tobacco and alcohol advertising. Ravi Singh, User Experience Architect. 01 Dec. 2011. From http://www.rsingh.net/gender/.
(n.d.) How Dec. 2011. From http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm.
Jay,
Jay, C. (n.d.). the Web. December 6,01 Dec. 2011. From http://www.buzzle.com/editorials/3-3-2004-51208.asphttp://www.buzzle.com/editorials/3-3-2004-51208.asp.
Pantone, K. Nov. 2011. From http://www.powerwriting.com/terms/.
(n.d.). Dec. 2011. From http://www.smartbiz.com/article/view/1257/1/54.

*Guilt of stressed out, time crunched parents, material goods make up for the time that they are not bonding
"Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future."
http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm
Gender Representation in Tobacco and Alcohol Advertising: Advertising focuses their products on either males or females simply by their wording of a line or the design of their product.
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Rate card: Publishers compile rate cards to list prices for advertising on their site(s). Larger sites usually give rates on a CPM basis. Technical details regarding banner size and positioning may also be included. It is important to understand that the “rate card” is like a sticker price on a new automobile and is negotiable. Professional media buyers never pay rate card prices for their advertising.
Sponsorship: A method by way of which an advertiser sponsors a section of a website. As a sales technique sponsorship works best when the web page is relevant to the advertiser’s products and/or services.
http://www.smartbiz.com/article/view/1257/1/54
http://www.powerwriting.com/terms/
http://www.yadayadamarketing.com/resources/definitions-of-common-advertising-terms/#

References
common advertising terms | yada yada marketing.terms. Marketing Firm 2011. http://www.yadayadamarketing.com/resources/definitions-of-common-advertising-terms/#.
(n.d.) How marketers target kids. Media Awareness Network. 01 Dec. 2011. http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm.
Jay, C. (n.d.). Emtions & advertsing. Buzzle Web Portal: Intelligent Life on the Web. December 6, 2011. From http://www.buzzle.com/editorials/3-3-2004-51208.asp
Pantone, K. (n.d.). Advertising terms - words and terms used by the advertising industry. Freelance Copywriter - Copy Writer for Those Who Want Leads and Sales. 29 Nov. 2011. http://www.powerwriting.com/terms/.

References
(n.d.). Definitions of common advertising terms | yada yada marketing. Marketing Firm | Yada Yada Marketing | Results. 29 Nov. 2011. http://www.yadayadamarketing.com/resources/definitions-of-common-advertising-terms/#.
Jay, C. (n.d.). Emtions & advertsing. Buzzle Web Portal: Intelligent Life on the Web. December 6, 2011. From http://www.buzzle.com/editorials/3-3-2004-51208.asp
Pantone, K. (n.d.). Advertising terms - words and terms used by the advertising industry. Freelance Copywriter - Copy Writer for Those Who Want Leads and Sales. 29 Nov. 2011. http://www.powerwriting.com/terms/.
(n.d.). SmartBiz.com: Small business resources - glossary of advertising media terms. Small Business, Information, Resources, Articles - SmartBiz.com. 01 Dec. 2011. http://www.smartbiz.com/article/view/1257/1/54.